Did you notice the snow outside Cineworld at The O2?

What is going on with the British weather? Following last week's scorchio temperatures, London residents were surprised by the snow outside Cineworld at the O2 today – and we've got the video evidence to prove it!

Gotcha! We are of course celebrating April Fool's Day and this was actually a fun little stunt we put on for unsuspecting visitors at The O2. The snow was arranged to celebrate the arrival of 4DX at Cineworld at The O2 which stimulates all your senses with effects including wind, rain, scents, fog, lightning and of course snow!

Due to open this April, the 4DX auditorium at The O2 will house 156 specially designed seats and will open just in time for Marvel's Avengers: Endgame (released 25th April).

Cineworld at The O2 is set to become London's largest cinema with a capacity of more than 4,500 seats, including the addition of 8 new screens which will give the cinema a total of 19 screens, including the aforementioned 4DX and 3 VIP auditoriums, each equipped with fully reclining seats.

The VIP experience will be the first in London and includes access to an exclusive lounge with a private bar where you can enjoy complimentary dining, and unlimited cinema snacks to enjoy while watching the film.

Cineworld at The O2 also has our state-of-the-art Superscreen with Dolby Atmos sound, and they were the first cinema in the UK to launch ScreenX last August - the world's first multi-projection cinema technology expanding the traditional cinema screen to the side auditorium walls, creating a 270-degree viewing experience for the audience. If you still haven't tried ScreenX, don't forget Captain Marvel is on release right now.